Welcome!

This site covers several topics around marketing and web design / content creation.  In addition I’ve added a book review section, and an area to showcase my attempts at creative writing.

Posted in Uncategorized | Leave a comment

Working with post categories

I’m writing this post as I’ve found out a useful technique recently and wanted to share it before I forget how it works!

When you write a post, you can mark it with a category. I use these categories to organise my posts into topics (definition of categories vs. tags):

  • Web design
  • Market research
  • Marketing
  • Mindset
  • Poetry
  • Short stories

By default all posts in all of these categories will appear in the list of posts on my home page, in the order in which they were posted.  But mixing poetry and short stories in with articles on market research and web design didn’t seem particularly organised to me, so I wondered if there was a way to separate them out.

Turns out that there is. It is possible to display posts from different categories on separate pages, and to prevent posts from certain categories from being displayed on the home page.

To display posts from one category on a page

Make a copy of the template for a standard page and name it something like “page of posts”.  Open it in a text editor, and insert this at the very start of the file:

<?php
/*
Template Name: page-of-posts
*/
?>

Save the file in the same folder as the rest of your templates. Having included this comment at the start of your file will mean that WordPress recognises it as a page template, so it will now appear as a selectable option when you create or edit your pages. It will also appear in the list of files that you see if you click Appearance then Editor in the main right hand menu.

To get a page to display the posts from a particular category, find the place just before the end of the container div:

			THIS PLACE RIGHT HERE!
			</div><!-- #content -->
		</div><!-- #container -->
 
<?php get_sidebar(); ?>
<?php get_footer(); ?>

and add this markup (from a helpful forum post by stvwlf):

<?php
$catID = 0;
if (is_page('poetry')) {
  $catID=6;
} elseif (is_page('short-stories')) {
  $catID=9;
}
 
if ($catID) {
   $paged = (get_query_var('paged')) ? get_query_var('paged') : 1;
   query_posts("cat=$catID&amp;paged=$paged");
} ?>

The value you need to put into the is_page function is the page slug of the page you want the category to show up on – you can find this below the page name when you are editing your page.

Then you need to go to the template for your index page, and find the part that makes the loop run to output the posts. In my theme this looks like this:

<?php
/* Run the loop to output the posts.
 * If you want to overload this in a child theme then include a file
 * called loop-index.php and that will be used instead.
 */
 get_template_part( 'loop', 'index' );
 ?>

Copy this and paste it into your template just before the end of the container div. Now you should be done. I assigned my “page of posts” template to my poetry page, published a couple of posts with the category poetry, and they showed up just fine!

Having got these posts showing up in their own sections, I then wanted to prevent them from showing up on my home page. Here is a description of how to manage that:
How to exclude categories from your home page

Finally, to avoid my home page looking neglected when I’m doing a lot of creative writing, I thought it would be a good idea to add an RSS feed onto the home page showing my latest poems. This was easy once I figured out the feed address for the category. Info about WordPress feeds.

Posted in web design | Leave a comment

UK market research – where can you find the basic info?

UK market research

 

Last week a client asked me where they could find out about UK businesses, assuming it wasn’t as straightforward as in Denmark, where you can just go to www.virk.dk and search for any company by name or by sector. They were right – it isn’t!

 

 

Option 1: go to companies house (www.companieshouse.gov.uk) and use the “Find company information” feature. Here you can search for companies by name and find their VAT number or Company Registration Number. It is also possible to view the most recent accounts and company data (this costs £1 per document).

(Note: Businesses  that are not “limited liability” (e.g. sole proprietor businesses) do not have to register with companies house, so the company you are looking for may not be listed.)

Option 2: check out the relevant industry association, and look at the members’ directories. You can find many industry associations listed at www.britishservices.co.uk

Option 3: download the reports you need from www.statistics.gov.uk – this is great for reliable data on the number of businesses / employees split by sector or business size.  You can download PDF or Excel versions of the data.

…and of course you can use google, yellow pages etc.

 

I hope this is useful to you! I’d be interested to hear of any other good / free sources of market data that you know of.

Posted in Market research, Marketing | Leave a comment

Is it really a barrier?

I found myself in a situation last week where a fantastic work opportunity opened up. Roughly speaking, it would be my dream job, working for a company I have a great respect for, and living exactly where I want to be.  All I had to do was figure out what paperwork and visa was needed, and this could be truly amazing.  I was so excited – perhaps a little too excited!

Canadian visa, with a question mark
It didn’t take too much investigating to discover that it wasn’t possible to get the paperwork I needed in the time frame available, and I didn’t meet the criteria for this type of work visa.  I was really disappointed.  I’ve been looking for an opportunity like this for a long time – and now it’s on the table at a time that it looks like I can’t take it.

And then I remembered that if your first solution doesn’t work, then you need a better solution.  Was there a way I could see the barrier as a challenge to make me up my game, instead of as “game over”?  How could I make my first idea better?  Why is the barrier a problem?

The rules on work visas are there (among other reasons) to make sure that you don’t do something too risky and become a burden on the host country.  What I was hoping to do was to set up a new branch of a company, find partners to sell through, and continue to develop the marketing material and concept, initially working as the only employee / contractor in the new country.  The visa rules say this is ok – if you’ve already been a company executive for at least one year.  When you look at it, that’s quite reasonable.  This would have been a massive task for an individual without executive level experience (i.e. me!) to take on (although I suspect I could have done it anyway…).

And it turns out there is a better solution, that could reasonably be achievable – so it’s not game over yet!

I can get the visa I need if I find full time permanent employment.  I would love this position to be in the field that I am currently working in.  If I find a company that does similar work to what I do now, then it’s a win-win for them also to take on my current client.  I get to continue to work on this incredible project, and the new company can add expertise in complementary skills, as well as act as a sounding board for ideas – in turn they get a fantastic employee, a great new client, and an entry into the Danish market.

Time to hone my resume!

Posted in Mindset, Uncategorized | Tagged | Leave a comment